Black Friday Breakthrough: $650K in Sales & 7.69X ROAS for a Growing Supplement Brand
By Sarah Johnson
The Challenge:
This supplement brand wanted to make Black Friday their biggest sales event ever but faced a limited ad budget, fragmented targeting, and fierce competition. They needed a full-funnel strategy that attracted high-value customers primed to subscribe—not just bargain hunters.
Our Solution:
We deployed our NutriRise Formula™ full-funnel system, combining AI-powered hyper-targeted ads, retention-focused messaging, and behavior-based retargeting. This ensured we reached supplement buyers ready to become loyal subscribers and brand evangelists.
The Results:
This supplement brand shattered previous records with over $650K in revenue and a 7.69X ROAS during their biggest Black Friday ever. The campaign generated thousands of new subscribers and checkout initiations, proving the power of a retention-first full-funnel system.
Key Results
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